Web Design Company Lahore Other countries other manners. What applies to interpersonal communication is also important for an internationally oriented company website. In addition to the translation of the content, the country-specific characteristics should also be taken into account in the structure, design and technical parameters of the website. We will introduce you to the most important criteria that you should consider when designing your international company website.
Structure and content of a website
Web Design Company Lahore Even in the basic structure of a website, there are great differences between the cultures. While internet users with a western influence prefer clearly structured structures in which individual aspects of the website are deliberately brought to the fore, this requirement for clarity is completely lacking in web design. As a rule, all information is presented in the same way and the weighting of the individual elements is left to the website visitors, who look for all the information they need and mentally hide uninteresting content..
A good example of web design that is unfamiliar in is the job exchange, which offers an immense amount of information in a small space. Even the websites of the Post Office and the Japanese Embassy in are comparatively bright and colorful. A few more examples of differences in international web design, such as websites from Eastern and Western design agencies, can be found in this article in the newspaper .
A typical feature of website a lot of information in small spaceThe expectations regarding the depth of content of the websites often differ fundamentally between different cultures, which can be explained by the very interesting approach of high-context and low-context cultures.
While in high-context cultures the central information is conveyed more indirectly and can only be understood with knowledge of common customs, manners, etc., the content is in low-context cultures (e.g. UK) ) usually formulated in an understandable and much more aggressive way without additional information about the culture. This is reflected, for example, in the design of call-to-action elements typical of western websites, which are optimized to make the essential information comprehensible in just a few seconds.
That may be true in and the, but in other cultures colors are often associated with completely different meanings. The supposedly pure white in is associated with sadness, while red, on the other hand, and is associated with joie de vivre and serenity.
These interpretations of colors should also be taken into account when designing an international website, although this aspect should not be overstated. No company can design a website that optimally combines all color symbols. The regional differences are simply too expensive for that.
However, if your company focuses on a specific region or country, an attempt should be made to adapt the color scheme of the website to the symbolism there. In this way you avoid negative associations with your product, which could possibly affect the success of your business.
Technical features lead to problems
In addition to the content and symbolic level of web design, there are also technical reasons to deal with regional differences in internet usage. For example, the question of which browsers are used to display the websites is interesting. While Firefox, Chrome, Safari and Internet Explorer are mainly used in, the distribution in other countries is fundamentally different.
